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Email Marketing is the most effective communication source to build effective and long-term relations with customers. It is also known as a brilliant source of marketing, helping thousands of marketers to bring traffic and leads onto their websites but only a few knows technicalities behind the email marketing campaign. Rather writing about these technicalities, for now, I am just going to write something about the structure of email template’s coding as it is the most crucial part of an email marketing campaign.
According to a recent research about email open rate on different devices, almost 53% of emails are opened on mobiles and among this 54 %, almost 28% emails are opened on iPhone (in USA). In this scenario, a strong responsive HTML coding plays a vital role to engage email recipients. If email template’s HTML is not responsive, it is almost impossible to achieve the desired results for your campaign.
Usually, marketers use different free and paid email marketing software, such as Mail Chimp, Constant Contacts, Wuffoo etc for massive email marketing campaign. They get a PSD design and hire someone to convert that template into HTML. That process of converting a PSD into HTML email template is not an easy job. Only professional HTML developers can generate a quality HTML code which works equally on all devices like, desktop, mobile, tablets, smartphones, tabs, and iPhones etc.
Most marketers don’t invest time and money in HTML coding and use JPG or PNG format of image in their email campaign. It is totally a wrong approach because when a recipient receives these kinds of email he/she can’t see the image until he/she downloads this picture. In this scenario, sender loses 80% chances of click but if the sender uses HTML based email template then he has 100% chances of clicks. That is a major difference and only smart marketers understand these kinds of risks.
There is a huge list of benefits when you are using HTML email template but no one can get the benefits of email marketing campaign without having a responsive HTML code. Here we are going to mention the top advantages of using HTML email for a marketing campaign.
Benefits of HTML Email Template
- Clean and easy to read
- Recipient doesn’t need to download images
- Fast in loading
- Mobile-friendly email
- It increases open rate
- Easy to generate anchor texts
- Helpful to increase click rate
- Better branding opportunities
- Easy to handle the different portions of email
- Easy to track campaign’s result
- Helpful to increase traffic & leads
These are the few advantages of using HTML email. If you want to get these benefits from your email marketing campaign then you should hire professional HTML developers. At HTML Pro, we are providing professional PSD to HTML email conversion service at affordable rates. We always deliver high-quality responsive HTML which helps customers to boost their online business.
Send us your PSD files at contact@192.249.118.223 and convert them into responsive HTML code now. You can also contact us at +1 (347) 308-5764 for fastest turnaround.
