Ecommerce webmasters spend hundreds and thousands of dollars to boost their business and they hire experts to increase their customer engagement ratio. The ultimate purpose of building an eCommerce store is to increase sale and generate revenue. In this scenario importance of customer engagement is very high. Here we are going to share some most important tips which are helpful to increase customer engagement.
Don’t Waste Visitors’ Time
First of all as a webmaster you should get a user-friendly website to save your visitors’ time. If you don’t have a customer friendly website then you need to contact with professional website designing and development agency like HTMLPro.net. Visitors don’t have much time to waste on websites; they need clear and easy way to shop. Therefore the mother of tips in customer engagement topic is to develop user-friendly website.
Show Your Best Products on Home Page
ECommerce website is like an online shop and smart shopkeepers make their shop very attractive to grab customers’ attention. Same applies on your website; you need to make your website attractive with the help of showing best, famous and high quality products on home page because first impression is the last impression. When a visitor visits your website you just have 40 seconds to convert this visitor into customer and in these 40 seconds you should try your best to give him reason to shop.
Use High Resolution Images
When you are going to show product images on your website home page, you need to upload high resolution images to show the all aspects of your product. If you are running a boutique, you can use models’ photos to show your apparels. For this purpose you can hire model girls for professional photo shoot and in this way you can get your copyright photos. While taking products’ images you should use different angles to show your products in all aspects.
Informative & Relevant Content
Your website is not a blog and visitors are not here to read your articles and stories. Therefore always use relevant, informative and comprehensive content to describe your products. If you are running electronics or a DIY store you need to put all details under every product. This move will help your customers to select best product and exact what they are looking for.
A Good Call to Action
If visitors are not clicking they are not shopping. In eCommerce store we need sales not just traffic. So if you want to convert window shopping into sale you need to add good call to action buttons on your website. In call to action button these points are very important, button size, placement, color, text and its function. So a good call to action is very helpful to increase customers’ engagement.
Show Customers’ Reviews under Major Products
Customers’ reviews are very powerful therefore all big online stores show customers reviews under major products to motivate new customers. Customers are very smart, they search and read reviews before shopping. Strong customers’ reviews help to increase sale therefore smart marketers and webmasters show this section on your website and no doubt that section helps to increase customers’ engagement.
Show Customers’ Reviews under Major Products
Visitor should not feel lost on your store; therefore a clear breadcrumb is an essential thing. Here is the example of user-friendly breadcrumb Online Shopping > Home & Garden > Furniture > Bedroom Furniture > Beds. When customer will use these kinds of clean breadcrumbs he loves to visit your websites again and again. For example if customers on Beds page and now he wants to go back in Home & Garden he don’t need to waste his time, he just click on Home & Garden button and find himself on that page.
Prominent Search Box
Search box is necessary thing in all eCommerce stores because it saves too much time. If a store has thousands of products in list, how a customer will find his desire product? Search box is the solution of this problem. A well-functioning search box increases customers’ engagement because he can search his desire product easily.
Grab Attention with Discount Banners
We can grab visitor’s attention with the help of well designed and attractive discount banners, like save 30% or 40% off on all products. In this scenario banners’ placement is very important thing, you need to place your banners on most visited pages and section of your website. Home page is the best option for this purpose.
Social Sharing Option
We all love social media sites and spend time on different social networking sites. When we see something interesting we want to share it on social sites. In eCommerce store you need to make social sharing easy with the help of social plugins. Social plugins and sharing buttons will surely increase visitors’ engagement and they would love to share your products on social media sites.
Conclusion
Now you should follow the above mentioned points if you want to increase visitors’ engagement because being a webmaster all you need is customers’ engagement. At HTML Pro, we keep in mind all these points while developing eCommerce stores. Our professional eCommerce website developers are well aware about the latest technologies to build user-friendly websites. So hire HTML Pro to get user-friendly and search-engines friendly eCommerce websites. For more inquiries just give us a call at +1 (347) 308 – 5764 or email us at contact@192.249.118.223.
