What Elements Should Have A Best Landing Page?

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A Landing page is a single web page. We develop it for lead generation and customer conversion opportunities. In other words you can say it is a lead capture page, because the ultimate purpose of a landing page is to increase leads and sale. Without any doubt, it is very helpful to increase conversion rate but it is possible when it is perfect in all aspects. Creating a best landing page is science and only experts can create a perfect landing page. Here we are going to discuss its essentials which make a landing page “The Best” among thousands of others.

Essentials of a Best Landing Page

Clean & Simple Design

As we know that the only purpose is creating a landing page is to increase sale and it is linked to “paid marketing” on search engines. With the help of paid campaign you will get 95% of first time visitors, it means they are not use to with your landing page. So you need to make it very simple and clean. It doesn’t mean that you don’t need to make it creative and attractive. It means simplicity with creativity because all visitors have not same mind, therefore you need to make it as easy as you can.

Great Call to Action

A good call to action is the most critical element of your landing page because you are going to pitch your service or product with words. Therefore your call to action should speak well and it should be appealing. If you will not use interesting and appealing call to action your efforts will go to waste. So be cleaver and genius while creating a headline of your landing page.

Sub-heading & Content

When we are talking about the perfection of headline and call to action, we can’t neglect the importance of subheading and landing page’s content. Purpose of heading is to get attention of visitors but your subheading will describe the whole about your business. So give your visitors a reason to stay on your page and to convert into customer with a comprehensive and best subheading.

High Quality Graphics

In simple words, your design should speak louder than your words. We have created hundreds of landing pages who are getting great response because of their designs and graphics we used for them. A best landing page should have relevant and high quality product images. If you will compromise on graphics’ quality you are going to be a loser because your landing page’s design, graphics and images are everything.

A Simple & Short Form

Visitors are in hurry, they don’t have much time to waste on your landing page in sign-up and filling useless information. On other side you have also short time to capture your visitors and to convert them into customers. So give them a reason to be your customer. A perfect landing page should have a very simple and possibly short contact or quote form. It will help your visitors to save their time and they will love to visit your page again and again.

Responsiveness

Without responsive landing page you can’t achieve your business goal of high conversion rate, because more than 75% searches are coming from smart phones, mobiles, tablets and other hand-hold devices. Therefore a responsive landing page is essential and I will say, never compromise on responsiveness of your landing page. If a landing page is not responsive then it has less chances of conversion.

Conclusion

If you really want to increase your sale and make your landing page marketing effective, then you need to have above mentioned points in your landing page. When you have above mentioned points in your lead capture page it will be the best landing page and you will get rapid response from visitors.

Now if you want to get a best custom landing page design for your paid campaign, you just need to give us a call at +1 (347)308-5764 and we will provide you exactly what you are looking for, according to your business needs. And if you already have a PSD of your landing page and now you want to convert it into HTML, you first choice should be HTML Pro where we have years of experience in PSD to HTML conversion.