Every business has a website or in process of launching a website. Different businesses need different kinds of websites like static, dynamic and eCommerce website (online shopping store) but one thing every webmaster wants is “Perfect Website”. In this scenario every business owner, website designer and developer should have knowledge about essential features of a better website. I am not starting from domain name, these features start from website design & development process which are these.
A Creative but Simple Design:
Creativity always gets attention because uniqueness is most attractive thing but when we talk about creativity it doesn’t mean to make it complex. Creativity with simplicity is the best combination when we talk about designing a website. Every website designer should believe on Leonardo da Vinci’s quote “Simplicity is the ultimate sophistication”. So a perfect business website needs a creative but a simple design.
A Clear Business Logo:
Every website should have a clear view of its business logo design. Logo is the identity of every business therefore designers shouldn’t neglect its importance. Lots of national and multi-national brands recognized just from their logos. Therefore, there should be special space in website header to place its business logo.
Easy Navigation for Visitors:
A better website needs a better navigation and an easy navigation is the better navigation. So a clear navigation is necessary for a perfect business website. When a visitor visits your website you have few seconds to catch him/her and when you are providing easy navigation to your visitors you are giving them reason to love your website. So don’t forget to make your website’s navigation easy to understand.
Responsiveness:
Without responsiveness no website is a perfect website. We are living in digital era where 80% mobile users have smart phones and 75% of them have internet access on their phones. So it is necessary thing to make websites responsive and mobile ready. If your website is not responding on smart phones, tablets, tabs etc then it is just a crap and wastage of time and resources.
Security:
If you are running an online store (eCommerce website) you need to make your website secure for online buyers because they are going to use their bank accounts details and credit cards information. You should hire online security providers like SSL (Secure Sockets Layer) and place their logos on your website to build trust among your customers.
Useful Content & High Quality Images:
Website’s content is the most important thing, therefore we say that “Content is King”. No matter you have simple website or an online store, you need to have fresh, useful and informative content. When you are selling products online definitely your customers want to see the images of products from different angles. You need to add high resolution images with different angles to describe your product. Add useful and important information in products’ detail to help your customers in deciding right product to buy.
Portfolio:
Tell people what you have done; portfolio is the most important part of your business profile, especially when you are running a business related to develop different products. Your portfolio tells the whole story about your talent, approach and expertise. So you should add best images in your portfolio section to tell people about your ability.
FAQ & Privacy Policy:
People have lots of questions about your business, services and products. You need to save their time and for this purpose FAQ page is the best solution. FAQ page should have all important, relevant and most asked questions’ answers to educate visitors and customers. Every perfect business website should have clear link of FAQ and Privacy Policy pages in footer.
Search Box, Shopping Cart, Login Box & Chat Box:
We build websites for common people who are going to be our customers near or far in future therefore we need to make our website user-friendly in all aspects. If visitors feeling lost while browsing the website that website is not a better site. Provide clear search box, shopping cart, login box and chat box to visitors. These features will save your visitors’ time and they will definitely love to use your website.
Company Blog:
70% of successful businesses have their own company blogs. Blogging is the most powerful and effective source to get good business and traffic. It is also helpful to educate customers about different services and products. When you have a company blog and you are posting fresh and useful content, definitely you are getting benefits for your website. Search engines love fresh content, especially when you are writing for your customers to educate them.
Social Media Integration:
Online marketing is incomplete without social media marketing; there are billions of users on different social media sites like Facebook, Twitter, Google Plus, Linkedin, Pinterest etc. So it is necessary to integrate website on social media sites. People love to share interesting and useful links and blog posts on social sites. When your website is integrated with social media sites your business has better chance to go viral.
Contact Details & Map:
A perfect website should have a contact page with all important contact information like, Address, Phone number, email address and map to reach your business place. When a business is related to cleaning, auto workshop or a beauty parlor then map is the crucial thing to add in contact page. It will help customers to reach on right place easily.
Conclusion:
It is not impossible to make a website “A Better Website” but it is not an easy job. For this purpose you need to hire a best website design & development company like HTMLPro. We are well aware about the essentials of a best website; therefore we keep in mind all above mentioned points while designing and developing websites. Contact us now at +1 (347)308-5764 to get a perfect business website for your online business. We offer high quality & reliable web services at affordable rates.
